Intro focuses on placing content into a small number of carefully selected environments where it naturally fits.
Momentum builds on early response by increasing distribution across more aligned pages, niches, or creators. Content is placed with intent to create repetition and familiarity.
Reach expands distribution into wider networks while maintaining relevance and cultural alignment. Content is pushed across multiple niches and formats, combining targeted placements with creator or UGC style posts to increase realism and trust.
Viral represents full scale distribution designed to maximise exposure and repeat visibility across platforms. Content is deployed across large networks of pages, niches, and creators to encourage saturation while remaining intentional. It is built for major releases, key moments, or campaigns where widespread recognition, shareability, and cultural presence are the objective rather than controlled testing or limited reach.
