Foundation focuses on optimising video content and targeting so YouTube Ads can perform correctly. The goal is to establish a strong baseline, gather audience signals, and understand how viewers respond before pushing for scale.
Sensation elevates performance by sharpening visual impact, strengthening engagement flow, and improving how attention is held over time. Creative direction and audience refinement are pushed further, allowing campaigns to generate stronger reactions, improved retention, and clearer signals that indicate which elements are resonating most effectively.
Takeover is a fully tailored YouTube campaign designed for dominance, saturation, and sustained presence. Strategy, creative execution, audience layers, and delivery cadence are shaped around the release moment, allowing content to appear repeatedly, reinforce recognition, and occupy viewer awareness at scale. This tier is built for high priority drops, major pushes, or moments where control, reach, and long term impact matter more than testing or efficiency.
