Testing starts with a controlled Meta Ads setup focused on understanding how your content performs in paid environments. The priority is gathering early performance data, learning how audiences respond to your visuals and messaging, and identifying which hooks generate engagement before committing to higher spend or wider distribution.
Structure becomes the focus as campaigns are built to test multiple audiences, refine creatives, and improve performance consistency over time. This tier is designed to create a reliable advertising foundation, giving artists clearer insights, usable data, and a functioning ad system they can confidently continue running, adjusting, and scaling after the campaign ends.
Execution expands into a full rollout where creative development and advertising strategy work together at scale. Ads are supported by purpose built video creatives, refined hooks, and deliberate messaging decisions informed by testing. This tier is designed to maximise performance, deepen audience understanding, strengthen repeatability, and create a scalable advertising system that can be reused, refined, and built upon across future releases and campaigns.
